Kai: Smart Straw

In collaboration with Lisa Bishop, Regan Thorpe, and Steven Hammond

Product Design / Brand Design
Project Premise
To create a product and brand from scratch in cooperation with 3 other designers.

The concept we created was a smart straw and app, which could track your water intake through a straw so that the user could bring it anywhere.

The full website I created can be foundhere
My Contributions
For broad contributions: Kai was also an extremely collaborative project, and the shared efforts of the four of us went in to making Kai as seamlessly designed as possible. As for designated roles, I was head of website design, including all elements within it, as well as involved in a number of collaborative efforts within Kai. This includes character design, mobile design, mockup design, banner ad design, marketing elements, etc.

View Marketing
Presentation