To create a successful marketing strategy for GameStop that successfully reached the target audience.
In order to solve this problem, I created the "GameStop Clickathon": a clicker website where users could click to earn "shards" that would translate into real discounts in GameStop. The marketing strategy relies on the current GameStop power-up rewards cards, giving gold members certain advantages that get them more clicks. Along with this there is a leaderboard which ranks the user's current clicks compared to those across others who are playing across the US, giving the winner 10,000 dollars.
To understand the full concept of the marketing strategy and visual prototype, click
here.
