To redefine the existing brand “Office Depot” and use design to rebrand it to a new entity.

From this premise Busybee was created. Busybee was made to bring more convenient design to the outdated system of Office Depot, a soulless warehouse of office supplies. Busybee creates a sense of customer accessibility, now prioritizing the needs of their customers and allocating more resources to printing.

A brand standard manual was created to show the full extent of the rebrand foundhere.